The end of the year is the perfect time to reflect on what worked and plan for better results ahead.
Review the Past Year
Performance Analysis - Which marketing channels delivered best results? - What was your cost per lead by source? - How did conversion rates change over time? - What content performed best?
Goal Assessment - Did you hit your targets? - What prevented achievement of any goals? - What unexpected successes occurred?
Customer Analysis - Where did your best customers come from? - What patterns exist among top customers? - What feedback have you received?
Clean Up and Organize
Digital Housekeeping - Update outdated website content - Archive or refresh old campaigns - Clean email lists of inactive subscribers - Update business listings
Asset Inventory - Organize marketing assets - Identify gaps in content or creative - Archive what's outdated
Plan the Year Ahead
Set Clear Goals Define specific, measurable marketing objectives.
Create Your Calendar Map campaigns, content, and promotions.
Allocate Budget Distribute resources based on previous performance.
Identify Priorities Choose 2-3 major initiatives to focus on.
Prepare for Q1
Schedule January Content Start the year strong with content ready to go.
Prepare Q1 Campaigns Have campaigns ready to launch.
Update Sales Materials Refresh any dated collateral.
Set Up Tracking Ensure analytics are properly configured.
A little year-end planning sets you up for a successful new year. Block time now to do this important work.
Sarah Collins
Marketing Strategist at Sand Bull Media